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Past Events

New events coming soon!

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February 4, 2024 | 10am-3pm


While both pop ups will be open the entire week, we will host a specific day where fans will be encouraged to wear their HBCU gear and get a giveaway. On this day we will hold a reception for partners, executives, and decision makers. During this reception we will hold two fireside chats/panel discussions highlighting the importance and impact of HBCUS on the NFL. In the second discussion we will elevate the need to leverage our sports community to promote civic engagement on HBCU campuses and marginalized communities. We would seek to have top athletes who are HBCU graduates participate in panel, interact with fans during the day.

February 4, 2024 | 10am-3pm

Superbowl Fan Experience

During the Superbowl Fan experience at Mandalay Convention Center in Las Vegas, RISE and HBCU End Zone will activate two immersive educational experiences to educate and empower the fan base. The pop installations will highlight the intersection of sports and social justice, teach fans about the historical significance of monumental sport milestones and how they have made an impact on society. Fans will get to hear interviews from top players and executives around social impact as well as play interactive games to further test their knowledge. Fans will also be ushered to the HBCU End Zone Experience where they will have the opportunity to take a deeper dive into everything HBCU and the historical impact on the game of football.


February 10, 2024 | 1-5pm

Celebrity Super Bowling Tournament

Join us for a day of strikes, spares, and scholarship support on Saturday, 1-5 at Red Rock Lanes. It’s a chance to make a difference for HBCUs and the students they serve. Be a part of this exciting event and help pave the way for educational excellence. This friendly competition and camaraderie bring together former and current players to bowl for a worthy cause. Teams bowl for their favorite HBCU! And the HBCU represented by the top scoring team will receive the coveted 1st place scholarship prize scholarship donations, ensuring that every team effort contributes to a brighter educational future. The impact of this event goes far beyond the lanes, and we hope you join us for a day of fun and purpose.

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